The US largest mall digital network is to install NFC technology and QR Codes into 140 of their malls.
The Adspace Digital Mall Network is using Blue Bite mTag platform on their screens to include advertising that will encourage users to scan or tap the QR Code on the mTag placard on the side panel of the smart screen.
The smart screens will be available to advertisers from the 15th of April and it will be interesting to see if they will monitor the QR Code scan ratio to NFC tap over the months and make the information available to the public.
Source: 2d-code.co.uk
